Optimise Your Health and Discover Peak Performance in Just
8 Weeks
Proven, science-backed approach to changing your habits around alcohol.
Copyright © 2025+ | One Year No Beer Ltd | All rights reserved.
What makes us different ?
800+
high performers have completed this elite program
Here’s how it went
Trust us, we know
We get it, because we’ve lived it.
I’m Jen Fairbairns, CEO of OYNB.
For years, I looked like I had everything together. But behind the scenes, I was using alcohol to manage stress, pressure, and overwhelm. I told myself I had it handled, until I didn’t.
I didn’t want to quit drinking forever.
I just wanted to feel in control.
That shift, away from what I was drinking and toward why, was the moment everything changed.
No more guilt. No more white-knuckling. Just real freedom.
And I’m Ruari Fairbairns, Founder of OYNB.
My story started on trading floors in London, where alcohol was part of the job and part of who I was.
I took a break and thought I had it cracked. But after a "just a couple" night out turned into a full-blown binge, I found myself on the bathroom floor, sick and ashamed, while my daughter cried beside me.
That was the moment I realised taking a break from alcohol doesn't change your relationship with it.
Abstinence doesn't equal control.
Over the next eight years, I explored everything I could around compulsive behaviour, neuroscience, and lasting change. And what I found is this: real transformation isn’t about rules or restriction. It's about understanding the deeper drivers behind your habits, and learning how to take your power back.
That’s why we created Complete Control.
To help people like you break old patterns, get back in the driver’s seat, and change your relationship with alcohol in a way that actually sticks.
No willpower. No shame. No labels.
Just the right tools, the right support, and a path to real, lasting control.
Jen Fairbairns, CEO
Ruari Fairbairns, Chairman
What you get
Private 1-2-1 coaching
From a team of elite coaches with decades of experience helping people thrive.
Connection and accountability in your dedicated private cohort
You’re 15x more likely to succeed when you’re held accountable.
Concise daily video lessons and weekly workbooks
Outlining proven, science-backed, positive psychology tools and strategies for making a real change in your drinking habits.
Weekly group calls
Where you’ll get support and coaching from our experts, to ask any questions or get help with anything that you’re struggling with.
Hypnotherapy & breathwork sessions
Subconsciously target underlying emotional and psychological issues, and change your behaviour and attitude towards alcohol.
Optional 1-2-1 data tracking check-in
See how you’re doing in real time, with as many personal sessions as you like to analyse data from your own wearable devices.
But why not try something else?
You do have options. And we’ll be the first to tell you Complete Control is not for everyone.
AA
For those who need it, Alcoholics Anonymous is a great option. Some people are more comfortable being designated as alcoholics, following a 12-step program, and deferring control to a higher power. And that’s okay. If you’re here, though, then maybe you’re looking for a different approach.
Rehab
If you have unlimited time or can go off the grid for a while, then why not? But life doesn’t stop for rehab. Complete Control integrates into your daily life without having to totally overhaul your lifestyle. That means you can maintain your commitments while focusing on your health.
Therapy
Proven and tested, therapy can work… eventually. It can take years to get to the cause of the problem and even longer to treat it—and that’s if your therapist has experience with alcohol habits. In Complete Control, our coaches have the right expertise to help you uncover the roots quicker and see your life begin to change in just 8 weeks.
Books and apps
If all it took was reading and a good app, we’d all have 6-pack abs and be millionaires. And that’s because those routes lack the coaching and accountability needed to effect real, deep-rooted, long-lasting change. That’s what Complete Control is all about.
Books
and apps
Explore
Contact us
By email at info@oynb.com
Legal
Follow us
OYNB Ltd, 71–75 Shelton Street, London WC2H 9JQ
Transform your life from the roots
Your core drivers
What’s at the root of your drinking habits? Complete Control shines a light on the core factors that drive compulsive behaviour, and then it equips you to deal with them.
Your patterns
Understand the subconscious patterns that affect every decision you make. Complete Control helps you unlock your potential for lifelong change by refining the systems that drive your routines.
Your stress
Complete Control will give you tech-supported insights into your stress and teach you how to manage it. You’ll build resilience that will transform your life and your relationship with alcohol forever.
Okay great, but is it right for you?
If this is you, then YES!
You’re a business owner, entrepreneur, senior leader, high performer, or have
shown up in life in a big way
You believe that with the right support, you can change
You recognize that something needs to change
When you do something, you go all in
You have significant control in other areas of your life
You have severe daily drinking problems
You don’t believe you can change, even with the right support
You don’t believe moderation is possible
You’re not prepared or able to invest a
significant sum in your personal development
You’re not willing to change things about
your life
Well, can you check these boxes?
What makes us different ?
Optimise Your Health and Discover Peak Performance in Just 8 Weeks
Proven, science-backed approach to changing your habits around alcohol.
This program is NOT for you if…
